Formica Group – the inventor of laminate – has launched a year-long celebration to mark the brand’s 100 year anniversary.
Formica Group has partnered with world-renowned design consultancy, Pentagram, to create a suitable engaging 2013 anniversary campaign for its iconic brand.
“For 100 years, Formica® brand products have touched every aspect of our lives, each and every day, by surfacing millions of spaces in which we gather, work, learn, heal, shop, eat and play,” says Mark Adamson, former CEO of Formica Group and current CEO of its parent company, Fletcher Building.
“The world has grown up with Formica® brand laminate, and we look forward to topping millions more surfaces for generations to come.”
As part of these celebrations, Formica Group has launched its Formica Anniversary Collection – featuring 12 new graphic patterns centering around the brand’s history – in addition to ‘Formica® Forever’ 100-year logos and supporting brand elements set to be used throughout the year.
Additionally, a celebratory book entitled ‘Formica Forever’ commemorates the company’s evolution throughout cultural shifts, economic uncertainties, trend exploration and global growth.
Designed by Abbott Miller, a partner in Pentagram, the 408-page, 6.5” x 9.5” book contains more than 400 images, and is modelled on a Formica brand laminate swatch book from the 1960s.
“We didn’t want a cumbersome coffee-table book; we wanted to create something celebratory rather than grandiose, authoritative but also lively,” Abbott says.
Written by design journalist, curator and author, Phil Patton; architecture and design critic, Alexandra Lange; and British management consultant, author and broadcaster, Peter York, the book is published in collaboration with Metropolis Books, and will be available in early August both online and at bookstores worldwide.