Cersaie Preview

Cersaie Preview
Monday, September 23, 2013 to Friday, September 27, 2013

A total of 872 exhibitors have already booked their stands at Cersaie 2013, including 296 – about a third – from outside Italy. The show, to be held from 23rd-27th September in Bologna, will also welcome approximately 250 international trade representatives as part of the Cersaie Business project, which will focus on communities of architects in traditional markets. This year, the project is also organising a series of events targeted at emerging countries such as India and Brazil.

Cersaie’s exhibitors operate in a wide range of sectors – 476 in ceramic tiles, 255 in bathroom furnishing and sanitary equipment, 65 in service activities, 48 in installation materials and 28 in raw materials. The space already booked amounts to a gross surface area of 166,000m².

The largest share of international exhibitors are from the ceramic tile sector, accounting for 219 bookings out of the total of 476 – more than 54% – although the bathroom furnishing sector is also well represented with 29.2%. The 296 international exhibitors make up 34% of the total, and represent 35 countries from as far afield as Australia, Saudi Arabia, China and the US, testifying to the show’s steady process of internationalisation.

Following last year’s success, intense efforts are being made to promote the industry in the high-level international trade segment made up of construction firms and large architecture practices. This has involved conducting numerous initiatives throughout the year aimed at traditional markets – France, Germany, the US and Canada.

The show has also sought engagement with international trade bodies by facilitating participation by members of EUF (Federation of European Tile Fixers), VDF (Bundesverband des Deutschen Fliesenfachhandels), DPHA (Decorative Plumbing Hardware Association) and ANGAISA (Italian association of sanitary installation, air conditioning, floor and wallcoverings and bathroom furnishings dealers).

There is also a strong focus on emerging countries, with more than 30 top buyers and key players from Brazil, Russia and South Africa expected to travel to the show to meet Confindustria Ceramica member companies. A delegation of VIP operators is being organised from the Gulf region, while a project conducted in conjunction with the Italian Trade Commission, ICE, aims to bring leading Indian buyers of tiles and marble to Cersaie for roundtable discussions with Italian companies interested in this specific market.

Cersaie also stands out for the high quality of the architecture and design conferences held as part of its Building, Dwelling, Thinking programme; for the professional training it offers tile fixers in Tiling City; and for the event Cersaie Designs Your Home, a free interior design consulting service available to the public.